Make It Human
I help business and technology leaders identify, prove, and build AI products that create meaningful outcomes.
More than a decade applying AI across healthcare, financial markets, energy, and venture-backed products.
01 / The gap
Experiments with assistants can reveal possibilities. They rarely establish where AI changes a product, a customer experience, or the economics of a business.
The real work is choosing the right opportunity, then proving it with real users, real data, and real operating constraints.
02 / How I help
Strategy to V0
An 8–12 week, fixed-scope engagement to find the opportunity, build the strongest feasible V0, and decide what deserves further investment.
Identify and prioritize where AI can change a product, customer experience, or business outcome.
Choose one opportunity with a clear buyer, user, economic mechanism, and accountable sponsor.
Create the strongest feasible prototype, ideally connected to real data, systems, or workflows.
Put the V0 in front of the people who matter and evaluate usefulness, feasibility, risk, and value.
Leave with an evidence-based case, reference architecture, roadmap, and practical handoff path.
When the work needs to continue
Ongoing product direction, architecture, evaluation, commercialization, and executive alignment.
Focused counsel for consequential product, technology, and investment decisions, by arrangement.
03 / Selected work
Healthcare, investing, and energy are different systems. Each demands technical depth, commercial judgment, and respect for real-world constraints.
04 / Why Make It Human
Human progress has always come from tools that expand what we can imagine and build. AI is another step-change in that history. But only if we aim higher than doing the same work with fewer people.
I believe the important opportunity is creation: new products, services, experiences, and sources of economic value that were previously out of reach. Make It Human is a commitment to building toward that future with ambition, judgment, and care.
05 / Public record
06 / About
I'm Josh Firminger, an AI product and technology leader based in Minneapolis. My work spans more than a decade of production machine learning, enterprise AI platforms, agentic products, and zero-to-one product creation.
Today I work across financial markets, power, and venture-backed AI products, bringing the same discipline I learned building in healthcare at scale.
07 / Contact
Tell me what you are exploring. I read every note personally.